According to Hootsuite, “LinkedIn has 15x more content impressions than job postings, and last year, “LinkedIn saw a 55% increase in conversations among connections.”įor these reasons and many more, LinkedIn is arguably one of the most effective advertising platforms for recruiting or driving revenue. Over the last several years, the site has transformed from merely a job hunting site to a full-scale social media network with a highly engaged user base. LinkedIn is the world’s largest professional network, comprised of more than 700 million professionals. Calling all B2B marketers: LinkedIn has a lot to offer! But, with so many different ad types and creative formats to choose from, getting started can seem overwhelming.
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